Thank you, Andrew, for your help.
However, I am not getting
"While inserting an image, you can change the width / height in the options tool bar (values in drawing units as always). After insertion, you can edit the width / height in the property editor or by using the scale tool as with other entities."
The above applies only to imported bitmaps, not imported svg data.
The svg data presents itself about twenty to thirty feet from the center point and is scaled that much.
I want to have a WYSIWYG effect, e.g. if the svg is 5" x 7" in Inkscape, I want it to appear 5" x 7" in QCAD.